Recruitment & Marketing Design

Dani Douglas Design > Work > Recruitment & Marketing Design

Purdue University Northwest

Overview

A recruitment-ready collateral system built for print, campus events, and student outreach

  • Updated key recruiting pieces to improve clarity, hierarchy, and campus-ready presentation
  • Redesigned trifold brochures for readability and faster scanning
  • Built repeatable templates that scaled across departments
  • Created print-ready event materials including banners, folders, and outreach collateral
  • Adapted designs for both print production and digital use

PROJECT DETAILS
Role: Graphic Designer, Photographer, Marketing Support
Deliverables: trifold brochures, recruitment folder, event banners, infographics, PAVE poster + inserts
Tools: InDesign, Illustrator, Photoshop (plus photography as needed), Bridge
Focus: recruitment clarity, repeatable templates, brand consistency, print-ready production

Key Outcomes

  • Created a scalable recruitment system applied across multiple departments
  • Elevated event materials with print-ready banners, inserts, and presentation folders
  • Improved prospective student engagement through clearer hierarchy and faster scanability

Jump to: Mechatronics Brochure | Recruitment Folder | PAVE System | Additional Work

Selected Work

Mechatronics Brochure Redesign

Redesigned a legacy trifold brochure to improve hierarchy, readability, and brand alignment for recruitment use.

Original Mechatronics trifold brochure shown with the outside panel above the inside spread, featuring a gold heavy layout, tight typography, and limited hierarchy that makes the interior content difficult to scan.
BEFORE: Hard to read on the inside spread, the original trifold used compressed type and dense formatting within a gold-heavy layout.
Redesigned Mechatronics trifold brochure shown with the outside panel above the inside spread, using a black forward palette, clearer spacing, updated typography, and scannable sections for program highlights.
AFTER: Redesigned trifold using Purdue branding, stronger hierarchy, and improved spacing to make program highlights easier to scan.

What changed

  • Rebuilt the trifold structure to make dense content easier to scan
  • Updated typography, spacing, and contrast to strengthen visual hierarchy
  • Aligned layout and styling to Purdue brand guidelines
  • Established a repeatable template later applied to other departments

Why it matters: Prospective students could understand key program info faster at events and campus visits.

Campus Recruitment Folder

Designed a print-ready presentation folder for prospective student materials, including photography, layout, and production setup.

Outside cover of Purdue College of Technology recruitment folder featuring campus photography and branded layout.
Photography-led folder cover designed to present prospective student materials with a polished, recruitment-ready look.
Inside spread of recruitment folder showing pockets and supporting photography.
Interior folder layout designed for print production with pocket structure, bleeds, and branded placement for handouts.

What changed

  • Designed a folder system for admissions handouts and event packets
  • Used original photography to create a welcoming, campus-focused look
  • Prepared press-ready files including pocket layout and bleed setup

Why it matters: The folder elevated on-site recruiting materials and made takeaways feel more polished and official.

PAVE Outreach Collateral

Built a consistent outreach template used across departments. Black-and-white photography with Purdue-gold spot color created cohesion across the series, with print-ready layouts for posters and matching handout inserts.   

Combined image of the Construction Management and Engineering Technologies PAVE poster and two-sided insert, featuring black-and-white construction photography, Purdue-gold accents, and structured program details for recruitment.
Construction Management and Engineering Technologies PAVE set showing the poster and matching insert layouts built from one repeatable template with a Purdue-gold accent.
Grid of three Purdue Calumet PAVE recruitment posters for Computer Information Technology, Mechanical Engineering Technology, and Organizational Leadership and Supervision with three matching two-sided inserts, using black-and-white photography and Purdue-gold highlights.
Multi-department PAVE system showing coordinated posters and matching inserts across programs using one template and a consistent photo treatment.

What changed

  • Developed a repeatable template system that scaled across programs
  • Applied a cohesive photo treatment with a Purdue-gold accent for recognition
  • Produced print-ready poster and insert layouts for event packets and outreach

Why it matters: The consistent system improved recognition across departments and made program info easier to scan in fast recruiting environments.

Additional Work

Supporting assets designed to extend the College of Technology’s recruitment system across digital and event touchpoints.

Program infographic highlighting College of Technology offerings using icons and simplified visuals.
Recruitment infographic designed to summarize program benefits with icons, clear grouping, and a digital-friendly layout.
Three vertical Purdue University Calumet College of Technology recruiting banners shown side-by-side for Computer Graphics Technology, Mechatronics Engineering Technology, and Organizational Leadership & Supervision, each with program summary text, consistent branding, and a themed photo panel at the bottom.
Set of three large-format recruiting banners designed with a consistent typographic system, brand lockups, and photo-led layouts for events and campus displays.

↑ Back to top