Case Studies
Projects focused on structuring complex information into systems people can understand and use.
Working Relations Index Results Reporting
Plante Moran
Modernized a long-running research reporting system to improve executive readability and interpretation.
Outputs: report system, dashboards, guidance + annotations, results presentation
Role: Information designer + editor
Focus: data visualization, information architecture
Exploratory Analytics & Reporting
Higher Education Client
Conducted exploratory analysis to identify patterns in internship applicant volume and translate findings into a clear, decision-ready report.
Outputs: exploratory analysis, Power BI visuals, print-ready report
Role: Analyst
Focus: data interpretation, analytical storytelling, clarity for non-technical audiences
Engineering Lab Training System
Purdue University Northwest
Designed a structured instructional system to prepare students for machining labs through video, process documentation, and mobile-ready performance support.
Outputs: instructional video library, process flow documentation, safety reference card, mobile-access website + quizzes
Role: Instructional designer, video producer, system architect
Focus: systems thinking, process clarity, performance support design, durable documentation
Retail Performance Analysis
Self-Directed Analytics Project
Built a Power BI dashboard to examine the relationship between revenue growth, margin compression, category mix, and discount intensity.
Outputs: interactive Power BI dashboard, structured analysis, executive summary
Role: Analyst + dashboard designer
Focus: metric framing, analytical synthesis, business interpretation, decision-ready clarity
Catalog Redesign & Brand Refresh
Calumet Carton Company
Rebuilt a legacy product catalog into a modular, buyer-friendly system aligned to a new brand refresh.
Outputs: 24-page catalog + sales collateral
Role: Sole designer (Prepress)
Focus: hierarchy, illustration, modular layout
Recruitment & Marketing Design
Purdue University Northwest
Built a recruitment-ready collateral system for print, campus events, and multi-department outreach.
Outputs: brochures, folders, posters + banners
Role: Graphic designer + photographer
Focus: brand consistency, templates, production